Nipuna Pathirana | Senior Web Developer & Digital Marketing Specialist

Specialized Services

Web Development & Digital Marketing Services

From high-converting e-commerce platforms to bespoke custom web applications and ROI-driven performance marketing, I deliver complete end-to-end digital solutions.

Website development workflow showing code editor, design tools and a responsive site previewed across devices

From Code to Live Website

E-Commerce

Shopify Development

Custom Liquid themes, Shopify Plus architecture, bespoke checkout customization, store migrations, and CRO speed optimization.

Custom Liquid Shopify Plus CRO & Speed

Get Started 01

CMS / WP

WordPress & WooCommerce Development

Handcrafted WordPress themes, full WooCommerce stores, custom Gutenberg blocks, ACF Pro architectures, and speed optimization.

Custom Themes WooCommerce ACF Pro

Get Started 02

Frontend / Backend

Custom Web Development

Bespoke web architectures, modern responsive frontends with Vue.js/React, semantic HTML, and high-performance clean code.

Tailored UI/UX React / Vue Responsive

Get Started 03

Full Stack

Web Applications & SaaS Development

Scalable SaaS platforms, custom Laravel systems, RESTful API design, database architecture, and multi-tenant portals.

Laravel SaaS RESTful APIs Bespoke Portals

Get Started 04

Search / PMax

Google Ads Management

ROI-driven Google Search, Shopping, and Performance Max campaigns, precise GTM conversion tracking, and keyword optimization.

Performance Max Google Shopping GA4 & GTM

Get Started 05

Social Ads

Meta Ads Management

Profitable Facebook & Instagram ad funnels, server-side Conversions API (CAPI) tracking, dynamic catalog ads, and retargeting.

Meta CAPI Setup Funnel Scaling ROAS Growth

Get Started 06

CRO / Growth

Digital Marketing & Conversion Optimization

Comprehensive funnel optimization, Conversion Rate Optimization (CRO), A/B testing, user journey mapping, and SEO visibility.

CRO Audits A/B Testing SEO Strategy

Get Started 07

DevOps / Cloud

Cloud Server & DevOps Solutions

AWS infrastructure management (EC2, S3), LAMP/LEMP speed tuning, 90+ Core Web Vitals, automated backups, and CI/CD pipelines.

AWS EC2 & S3 Core Web Vitals CI/CD Deploy

Get Started 08

Have a unique or custom project requirement?

Let's discuss how we can engineer a tailored solution for your brand.

Contact Me

About Me

About Nipuna Pathirana

Bridging modern full-stack web engineering, high-converting e-commerce platforms, and scalable cloud architectures with data-driven growth.

Available for Projects

Web Developer | Digital Marketing Specialist

Nipuna Pathirana

5.0 (Top Rated)

Years of Experience

100+

Websites Developed

$1M+

Revenue Via Ads

100%

Client Satisfaction

Senior Web Developer & Digital Marketing Specialist

I am a Senior Web Developer, DevOps Engineer, and Digital Marketing Strategist with a proven record of building secure, user-centric, and high-converting digital products. With extensive expertise across custom Laravel, Shopify, WordPress, and contemporary reactive frameworks like Vue.js and React, I bridge the gap between aesthetic design and robust technical infrastructure.

Proven Track Record

100+ Websites Built & $1M+ Client Revenue Generated Through Digital Ads

Technical Expertise

WordPress & Shopify

Custom theme builds, Liquid development, WooCommerce setups, store speed optimization, and high-converting storefronts.

WordPress Shopify Plus WooCommerce

Custom Development

Bespoke web applications, reactive user interfaces, custom API integrations, and robust backend architectures.

Laravel Vue.js / React REST APIs

Digital Marketing Expertise

Google Ads

High-ROI Search, Shopping & Performance Max campaigns, precision conversion tracking, and keyword optimization.

Search & PMax Shopping Ads GA4 & GTM

Meta Ads

Profitable Facebook & Instagram ad funnels, Conversions API (CAPI) setup, creative testing, and retargeting.

Facebook & IG CAPI Setup ROAS Scaling

Get a Free Quote View Portfolio

Value & Advantage

Why Choose Nipuna Pathirana

Delivering a rare blend of deep technical engineering and performance marketing to help brands achieve tangible business growth.

High-Performance Development

Ultra-fast page load speeds, 90+ Core Web Vitals, lightweight clean semantic code, and optimized asset delivery that elevates search rankings and keeps bounce rates low.

90+ Google PageSpeed Scores
Mobile-First Optimized
Clean, Modular Code

Scalable Digital Solutions

Future-proof architectures built on robust foundations like Laravel, Shopify Plus, and AWS servers—capable of smoothly handling high traffic spikes and business scaling.

AWS Cloud Server Reliability
Custom API & Webhook Flows
Enterprise High-Volume Ready

Conversion-Focused Marketing

Data-backed Google & Meta ad funnels, server-side CAPI tracking, and Conversion Rate Optimization (CRO) designed to maximize return on ad spend (ROAS).

Server-Side CAPI Tracking
High ROAS Campaign Strategy
Precision Funnel Optimization

Technical & Marketing Expertise

A seamless bridge between full-stack programming and digital growth. You don't just get a website; you get an engineered digital asset built to attract and convert.

Full-Stack + Paid Ads Hybrid
Direct Developer Communication
100+ Commercial Projects Delivered

Digital marketing strategy planning board with campaign checklist alongside a live performance dashboard

Strategy Built Around Real Results

Selected Projects

Featured Web Development & Digital Marketing Projects

More than 100+ websites were developed by me and this is a showcase of over only 15+ high-demand projects, ranging from custom Shopify eCommerce stores to robust WordPress corporate portals, bespoke Web Applications, and Digital Marketing campaigns.

shopify

Vogue Vista Courture

Newly launched clothing brand for Sri Lanka & USA. Various types of clothing items available.

shopify

NRich Cares

Leading distributor of natural health supplements in Sri Lanka. Supplying wellness products since 2015.

shopify

Hampers Galore

Custom Shopify theme, advanced filtering, mobile-responsive.

shopify

Healthy Hampers

E-commerce platform with payment gateway integration.

shopify

Tastebuds

High-demand Shopify store optimized for performance.

shopify

Wild Fantasy

High-demand Shopify store optimized for selling products.

shopify

Healthy Essentials

High-demand Shopify store optimized for selling products.

shopify

Petbites Australia

High-demand Shopify store optimized for selling products for pets in Australia.

shopify

Vogue Vista Courture

Newly launched clothing brand for Sri Lanka & USA. Various types of clothing items available.

shopify

NRich Cares

Leading distributor of natural health supplements in Sri Lanka. Supplying wellness products since 2015.

wordpress

Elya Home Decors

Custom WordPress Woocommerce website, SEO, Mobile optimized.

wordpress

Dorado Handmade Perfume

Custom WordPress Woocommerce website, SEO, Mobile optimized.

wordpress

Ocean University Sri Lanka

Custom WordPress Woocommerce website, SEO, Mobile optimized.

wordpress

Laze Travel

Custom WordPress travel agency website, SEO optimized.

wordpress

NetExper

IT services corporate website with custom theme.

wordpress

The Global BPO

Outsourcing business portal, responsive and scalable.

wordpress

Cinnamon Department - Sri Lanka

Sri Lankan government website for the Cinnamon Department.

wordpress

The Doreen Dentist

Healthcare website with booking integrations.

wordpress

Goycon Australia

Custom WordPress Construction website, SEO, Mobile optimized.

wordpress

Mighty Sweets - USA

Custom WordPress Woocommerce website, SEO, Mobile optimized.

custom

SLAuction

Laravel & Nuxt.js live bidding system (Team Manager).

custom

Ceylon Nooks

Laravel, ReactJS & Svelte JS live tourism system (Tour and Booking management).

marketing

Ayurveda

Comprehensive digital marketing strategy and SEO optimization.

marketing

Netexper

B2B lead generation, email marketing, and analytics setup.

marketing

Dorado Essence

Social media management and targeted advertising campaigns.

marketing

Nrich Care

Social media management and targeted advertising campaigns.

5.0

| Google Verified Reviews (50+)

Client Feedback & Testimonials

Real feedback from business owners, founders, and marketing directors across Sri Lanka, Australia, the UK, and globally.

Julian Thorne

Melbourne, AU · Local Guide

2 weeks ago

"Nipuna built our custom Shopify Plus e-commerce store with custom Liquid filtering. Our conversion rate increased by 38% right after launch. Fast communication and top quality development!"

Sarah Jenkins

Sydney, AU · Verified Client

1 month ago

"Our Meta Ads ROAS went from 1.6x to over 4.2x within 60 days of Nipuna optimizing our funnels and setting up server-side CAPI tracking. An exceptional digital marketing strategist."

Dr. Asanka Perera

Colombo, Sri Lanka · Academic Lead

3 weeks ago

"Delivered the Ocean University web portal with high security standards, responsive faculty sections, and smooth content workflows. Reliable, professional, and delivered on schedule."

Dulan Wickramasinghe

Colombo, Sri Lanka · Managing Director

1 month ago

"Nipuna built our modern e-commerce platform for Elya Home Decors with custom product filtering and instant payment gateway integration. Our online sales grew significantly in month one."

Elena Rostova

Auckland, NZ · Brand Lead

2 months ago

"Extremely skilled in Shopify theme modifications. Added custom bundle builders and responsive layouts that made our mobile checkout seamless. 10/10 recommend."

Chamara Jayawardena

Colombo, Sri Lanka · Project Director

2 months ago

"Supervised the official web portal redevelopment for the Department of Cinnamon. Nipuna ensured high accessibility, responsive design, fast performance, and robust security."

Chloe Zhang

Melbourne, AU · Operations

2 months ago

"Migrated 5,000+ products and customer records from WooCommerce to Shopify without losing any SEO equity or order history. Flawless execution and great support!"

Kavindi Senaratne

Kandy, Sri Lanka · Tourism Lead

3 months ago

"Built our villa booking system for Ceylon Nooks with Laravel & dynamic calendar scheduling. Works flawlessly for local and international tourists with zero booking errors."

Rachel Adams

Toronto, CA · Wellness Founder

3 months ago

"Helped scale our digital marketing from zero to $180K+ in 90 days. His technical tracking setup combined with high-converting creatives made all the difference."

Nadeesha Fernando

Galle, Sri Lanka · Founder & Director

4 months ago

"Handled our Meta Ads & local digital marketing campaigns. Our store orders and inquiries tripled with a consistent 4.5x ROAS. Outstanding marketing and technical expertise!"

Get Free Consultation

Quick 24-hour response • No commitment required

Experience & Background

Professional Experience

A comprehensive overview of my professional experience, education, and technical journey over the past decade.

Work Experience

Past & current engineering roles

NetExper Pty Ltd

Current

Senior Web Developer • DevOps Engineer

Jan 2025 - Present • Melbourne, Australia

Wordpress, Shopify, Woocommerce Development
Google Ads & Meta Ads Management
Hosting NuxtJs, React, Vue, Laravel Apps on AWS EC2
Shopify & Custom App Dev (NodeJS, VueJS, Nuxt JS)

Onez and Zeros Pvt Ltd

Current

Senior Software Engineer

Jun 2023 - Jan 2025 • Colombo, Sri Lanka

Develop Shopify, WordPress Websites and Custom Developments
Custom Web Applications (Front-End) & WooCommerce
Theme and plugin customization
Mentor trainees, meet tiny deadlines and drive team

Enliven Designers (Pvt) Ltd

Part Time

Senior Web Developer

Feb 2025 - Present • Colombo, Sri Lanka

Develop Shopify Stores, WordPress, and Systeme.io
Develop Custom Web Applications (Front-End)
WooCommerce development, theme and plugin customization

Webco Pty Ltd

Web Developer

Sep 2021 - May 2023 • Melbourne, Australia

Developed web applications, systems and websites
Architectural solutions and timeline estimations
Client meetings and direct communication

Twirti Technologies

Software Engineer

Jun 2020 - Sep 2022 • Colombo, Sri Lanka

Developed web apps (Laravel & Vue.js) & LMS
Developed Opencart and WooCommerce Websites
Managed company projects and client communication

Education & Leadership

Academic pedigree and management track record

B.Sc. (Hons) in Information Technology

Degree

Sri Lanka Institute of Information Technology (SLIIT)

Jan 2016 - Nov 2020 • Malabe, Sri Lanka

Specialized in Information Technology. Core studies included Enterprise Software Engineering, Database Systems, Cloud Infrastructure, and Distributed Systems.

Project & Team Manager

Leadership

SLAuction.lk Project Lead

Successfully led the SLAuction.lk online auction platform from planning through deployment. Managed cross-functional engineering teams, sprint delivery, architecture reviews, and performance optimizations.

Technical Mentor

Mentorship

WordPress & Shopify Ecosystems

Experienced mentor providing comprehensive technical leadership to junior engineers on full-stack web development, custom plugin & theme development, scalable e-commerce infrastructure, and optimization.

Web Development & Digital Marketing Services

Shopify Development

WordPress & WooCommerce Development

Custom Web Development

Web Applications & SaaS Development

Google Ads Management

Meta Ads Management

Digital Marketing & Conversion Optimization

Cloud Server & DevOps Solutions

About Nipuna Pathirana

Senior Web Developer & Digital Marketing Specialist

Technical Expertise

WordPress & Shopify

Custom Development

Digital Marketing Expertise

Google Ads

Meta Ads

Why Choose Nipuna Pathirana

High-Performance Development

Scalable Digital Solutions

Conversion-Focused Marketing

Technical & Marketing Expertise

Featured Web Development & Digital Marketing Projects

Vogue Vista Courture

NRich Cares

Hampers Galore

Healthy Hampers

Tastebuds

Wild Fantasy

Healthy Essentials

Petbites Australia

Vogue Vista Courture

NRich Cares

Elya Home Decors

Dorado Handmade Perfume

Ocean University Sri Lanka

Laze Travel

NetExper

The Global BPO

Cinnamon Department - Sri Lanka

The Doreen Dentist

Goycon Australia

Mighty Sweets - USA

SLAuction

Ceylon Nooks

Ayurveda

Netexper

Dorado Essence

Nrich Care

Client Feedback & Testimonials

Julian Thorne

Sarah Jenkins

Dr. Asanka Perera

Dulan Wickramasinghe

Elena Rostova

Chamara Jayawardena

Chloe Zhang

Kavindi Senaratne

Rachel Adams

Nadeesha Fernando

Professional Experience

Work Experience

NetExper Pty Ltd

Onez and Zeros Pvt Ltd

Enliven Designers (Pvt) Ltd

Webco Pty Ltd

Twirti Technologies

Education & Leadership

B.Sc. (Hons) in Information Technology

Project & Team Manager

Technical Mentor

Let's Build Something Extraordinary